Experience gained through day-to-day responsibility, not third party observation
Briar Rose is an independent, principal-led business founded by Jaimie Brown.
He brings together more than 30 years of solid commercial and organisational experience with specialist capability in communication, reputation, facilitation and change management, something he calls the "human side of organisational life."
Clients work directly with his experience, judgement and expertise, either with him or his trusted partners.
Important issues deserve more than a cookie-cutter response
Organisations do not experience change, conflict or poor performance as neat consulting disciplines that fall easily into a classic nine-box grid or ‘proprietary’ agency model. The real issues may sit somewhere between leadership, behaviour, communication, trust and commercial reality.
Through Briar Rose, Jaimie brings his senior corporate experience closer to where the work is happening. The goal is to understand what is really going on for people, ask the questions that have been avoided, and shape practical support around the actual situation. More often than not, what someone initially thinks is one type of problem turns out to be something else entirely.
The objective is not to generate activity for its own sake. It is to achieve greater clarity and drive real progress for the people, teams and organisations involved.
Jaimie’s experience was gained inside organisations, not alongside them.
He has held critical responsibility for revenue, budgets, teams, recruitment, performance and organisational change. He has helped build businesses, led functions, advised senior executives and supported people through decisions with genuine commercial and human consequences.
This matters because advice looks different when it comes from someone who has also had to implement decisions, defend investment, meet targets and remain accountable for the outcome.
Experience across many different worlds
The value of experience lies not only in its duration, but in the range of situations through which it has been tested.
Jaimie has worked across different businesses, functions, countries and cultures, from commercial and marketing roles to corporate communication, organisational change and C-Suite advisory work.
He has lived and worked internationally, supported leaders across Europe, Asia and North America, and operated within organisations with very different histories, expectations and ways of working. He enjoys the flexibility of travelling to meet clients and implement programs across the world.
Independent enough to challenge;
experienced enough to know how.
Briar Rose enables Jaimie to bring the independence and experience he has acquired to ask the questions others may have avoided, and the judgement to do so respectifully and constructively.
That may mean challenging an assumption, identifying an issue beneath the original brief or saying what the client needs to hear rather than just confirming what they wanted to hear.
Candour is only useful when it improves the outcome. The aim is not to provoke for effect, but to bring the real issue into focus and help people decide what should happen next.
Senior experience that stays close to the work
Briar Rose is principal-led, which means Jaimie remains directly involved in understanding the issues, shaping the approach and delivering the work.
Where an assignment requires broader capability, he can draw on a trusted network of experienced specialists and complementary teams.
This allows the support to expand around the needs of the assignment without introducing distracting layers between the client and the senior people responsible for the work.
Jaimie Brown
Jaimie is the founder and principal adviser of Briar Rose. His career spans more than three decades of commercial, marketing, communication and organisational leadership in international businesses. He has worked with executive teams and senior leaders on transformation, reputation, strategy, culture, operating models and complex organisational decisions.
Before establishing Briar Rose as an active independent practice, he held senior global and regional roles in healthcare, information services and other knowledge-led businesses.
His approach combines commercial realism, clear communication and close attention to the human dynamics that often determine whether change succeeds or conflict is resolved.
Current thinking and professional network
Jaimie shares occasional reflections, updates and professional commentary through his personal LinkedIn profile. He joined LinkedIn in 2006 and while it has evolved over the last 20 years, he engages with it as a professional network rather than a broadcast channel.
Connections have always been limited to people he knows, has worked with directly, or to whom he has been introduced by a trusted colleague. This helps keep his network relevant, credible and grounded in genuine professional relationships rather than just another social media channel.
A considered approach to what is difficult work
Measure twice; cut once
The initial brief usually describes the signs and symptoms, rather than the underlying issue. Knowing the difference between these is the key and something Jaimie is highly skilled at.
Say what needs to be said
Advice should serve the outcome clients are looking for, not simply validate an existing view or expectation.
Do what you say you will do
Jaimie does the work here, this is not something that’s farmed out to juniors or an AI chat bot. As you would expect, he selectively uses AI for running the business, to support research, explore ideas and improve the efficiency of routine tasks.
Focus on real progress
Clarity matters because it supports better decisions and useful action.
Experience is really only valuable when it is applied to the real issue
An initial conversation can help establish what is happening for you and your team, where experienced support may add value and how we can help.
The answer is usually yes, finding the actual quetsion is the hard part.
Greater Clarity. Real Progress
Briar Rose Ltd is registered in England and Wales • Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
Company number: 10725792 • VAT number: 519-4578-58 • ICO registration: ZC152780
© Copyright 2017 - 2026 Briar Rose Ltd.